Design Leader for complex organisations.
I improve how organisations work by enabling better decision-making and execution — through tools, processes, and ways of working.
My work sits between research, strategy, and leadership.
I help people make sense of complexity — and move from fragmented efforts to coordinated action.
“You can’t fix a broken journey with better screens.”
Explore how this works in practice
Redefining hiring across 400,000+ applicants
Rebuilt hiring workflows to improve fairness, alignment, and candidate experience in a complex organisation.
How I improve organisations
Design Operations
Scaling teams and systems.
I design structures that help organisations operate effectively across complexity.
Research & Strategy
Turning research into decisions.
I lead research that aligns stakeholders and drives confident decision-making.
Leadership & Enablement
Building capability across teams.
I coach, facilitate, and enable others to contribute to meaningful change.
How I lead and create impact
I improve how organisations work by enabling better decision-making and execution.
This is how that shows up in practice — through how I think, how I work, and what I use to support teams and organisations.
How I think
I make complexity visible and decisions intentional, so teams can act with clarity.
Good outcomes come from shared understanding, not individual expertise, and alignment is built through participation.
How I work
I work across teams and leadership to structure problems and align perspectives.
Through workshops, coaching, and clear ways of working, I help move work forward.
What I use
I use tools, processes, and facilitation methods to support teams.
From research frameworks and roadmaps to workshops, visual thinking, and practical tools.
Proof & Recognition
Beyond delivery, I contribute to the design community through speaking, writing, and mentoring.
Speaking
Talks and lectures on design leadership, service design, and research practice at industry and academic events.
Writing
Contributor to Touchpoint Magazine and Medium, sharing perspectives on service design and research.
Mentoring
Top 1% mentor on ADPList with 3000+ mentorship minutes, supporting designers through career and practice development.
Certifications
Certified LEGO® Serious Play® Facilitator
IBM Enterprise Design Thinking practitioner
SAFe Product Manager
Let’s work together
If you’re working on complex challenges around research, design, or organisational alignment, I’d be happy to connect.